My-ANI is dedicated to finding and publishing the very best of the web in the most searched for and popular lifestyle sectors. We are one of the largest advice, news and information aggregators on the web, publishing content as World guides. The content is refreshed and archived twice daily and is currently aimed primarily at UK and North American consumers. Currently My-ANI boasts the largest resources available for the lifestyle topics of Cars, Gadgets and Wine.

For advertisers we can currently offer an available monthly inventory of over 500,000 page impressions a month. (We accept all of the IAB standard banners including the support of rich media) We also offer media agency discounts of up to 15%, and have discounts for first time advertisers.
Our sales team are happy to help you today and are experienced and able enough to help you develop and substantiate your media strategy.  Please click on the link to contact our Advertising Sales Team and a member of the team will get straight back to you, or at a time of your convenience.

We are committed to total transparency and we know when you are planning a campaign you need to be able to have an indication of costs. So please use our published rate card below to help you.

CPM based advertising

Home page: (minimum impressions 5,000) - $8.00 CPM
Lifestyle Guides:
Entertainment, Food and Drink, Personal Finance, Shopping, Sports, Transport, Travel,  $10.00 CPM

Hobbies, Outdoor, Pets,  $6.00 CPM

Run of Site: - $4 CPM

Anchor Tenancies: (upon application)
Sponsorship of Lifestyle Guides: One Month - $ 24 CPM
Three Months - $ 18 CPM
Six Months - $ 14 CPM

Performance based advertising

We are confident in matching your campaign strategies to our content
and users, therefore we are happy to discuss and agree performance measures and deals ranging from CPC to CPA.

The My-ANI technical team

Our site uses the Open Source Open Ads inventory management system. So whatever your ad serving and tracking needs we are able to ensure your advertising is delivered and optimised.
As part of our standard service level you can receive real time tracking and weekly optimisation reports so we can work with you to make the right adjustments during any given campaign period.
Alternatively, we work with all the major ad serving and optimisation systems and are technical team are ready and happy to help you set up campaigns quickly and assist with tracking. For further information or format specification click on the link to contact our Customer Service Team